Why add the cost of an Exclusive Marketing Agent when in-house sale team is much less expensive?
The cost for an Exclusive Marketing Agent might be higher but is ONLY payable upon performance. External Agents work on Saturday, Sunday and Public Holidays and they know they must deliver if they want to get paid, motivation is incomparably higher.
Why appoint an Exclusive Marketing Agent and not multiple Agents? Is he limiting the possibility of a fast sold out of the project?
It actually works the other way round. Non-exclusive agents must survive and once a prospect buyer raises arguments against the project they will surely propose alternative projects from their own carnet. Exclusive Agents are always fully concentrated on the sale of a project, argue positively with the prospect and are normally given monthly target. Awarding an exclusive marketing agent signifies engaging a company with a complete organization offering integrated services.
Why “giving away” the control of such an important function as marketing is?
Professional Exclusive Marketing Agent will attend weekly Marketing Meetings to report on the project and present the possible negative issues and problems while recommending possible solutions. On the other hand, in-house marketing managers might feel uncomfortable in presenting negative issues and problems. They will fear negative career consequences while proposing solutions which might be different from the Project Director’s ones.
What are the advantages of having an Exclusive Marketing Agent compared to in-house marketing?
REI Group of Companies acts as a third party in the project and offers a different visual of guarantee and security to cautious prospective purchasers. By definition a Real Estate Agent is the “intermediary” between vendor and purchaser; in other words, the agent gives the best solution and service to the second while satisfying the first with complete and punctual results. REI Group controls and follows up each and every step of the sale process from the collection of the booking fee till the signing of the Sale and Purchase Agreement.